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Lure New York, New York, NY

Lure New York

4.7
4.7
3574 Reviews
$31 to $50
Seafood

Make a reservation

2 people
7:00 p.m.
Booked 27 times today
Experiences are available.
  • Lively
  • Hot spot
  • Great for happy hour
If you don't see your preferred booking time, please call the restaurant or visit our website www.Lurefishbar.com.
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Contemporary American Seafood featuring an extensive raw bar and first class sushi program. The striking design is reminiscent of the interior of an elegant cruise ship. We offer amazing cocktails and a well crafted 250 bottle wine list.

Order delivery or takeout

Additional information

  • Dining style
    Casual Elegant
  • Price
    $31 to $50
  • Cuisines
    Seafood, Sushi
  • Hours of Operation
    Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
  • Phone number
    (212) 431-7676
  • Payment Options
    AMEX, Discover, Mastercard, Visa
  • Dress code
    Smart Casual
  • Executive Chef
    Preston Clark
  • Private party facilities
    Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.
  • Neighbourhood
    SoHo
  • Cross Street
    Prince & Mercer Streets
  • Parking details
    None
  • Public transit
    N,R,B,D,F,M
  • Additional
    Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine

Experiences

  • Chef Preston Clark's NYE Yacht Party

    US$250.00 per person

    Prepaid

    Dec 31, 2024 only
    December 31, 2024 9pm -11pm $250 + Tax & Gratuity Set sail for a NYE to remember at Lure. Enjoy our standard a la carte menu or a festive Prix-Fixe menu for an additional $25 while enjoying live DJ entertainment. This meal includes a welcome cocktail on arrival, complimentary captains hat, champagne toast + passed canapes at midnight. All guests will have the option to choose from our standard menu or for an additional $25 guests can choose to add on our holiday pre fixe menu.
    Chef Preston Clark's NYE Yacht Party photo

What 3,574 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.7
4.7 based on recent ratings
  • 4.7Food
  • 4.6Service
  • 4.6Ambience
  • 4.3Value

NoiseModerate

Loved For

  • Manhattan

    Seafood

Review summary

AI-generated from verified diner reviews
Lure New York is a vibrant Soho staple renowned for its "excellent food" and "superb service." The seafood dishes, like the branzino and sushi rolls, are particularly praised for their freshness and flavor. While the atmosphere is lively and inviting, noise levels can be high. Perfect for a memorable dining experience!

3,574 Reviews
  1. Yvonne

    Toronto

    12 reviews

    vip
    5.0

    12 reviews

    Dined 6 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Great food and service! Good vibe and location too.

    Is this helpful?

  2. Review2

    Western NC

    8 reviews

    5.0

    8 reviews

    Dined 6 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 3
    The deviled eggs are amazing, as is the crispy sushi rice. We haven’t had a bad meal in the dozen or so times we’ve diner here. A favorite. But if you have hearing issues, it’s not a good choice. Never been to such a loud restaurant- we had to shout across the booth.

    Is this helpful?

  3. Ai

    New York City

    20 reviews

    5.0

    20 reviews

    Dined on November 19, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 4
    Great food and service as always! Lure doesn’t disappoint! I always take my visiting family here.

    Is this helpful?

  4. Claudia

    New York City

    13 reviews

    5.0

    13 reviews

    Dined on November 16, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Lure is one of our favorite restaurants in NYC. Superb food and excellent service. I’ve never had a meal at Lure that hasn’t met or exceeded my expectations. The wait staff are friendly, helpful and most accommodating.

    Is this helpful?

  5. Alexander

    New York City

    3 reviews

    vip
    4.0

    3 reviews

    Dined on November 13, 2024

    1. Overall 4
    2. Food 5
    3. Service 5
    4. Ambience 4
    Wonderful meal. Dishes were all great. Service was excellent. Sound level was a bit too high.

    Is this helpful?

  6. Bennett

    New York City

    55 reviews

    vip
    4.0

    55 reviews

    Dined on November 11, 2024

    1. Overall 4
    2. Food 4
    3. Service 3
    4. Ambience 5
    This place is fabulous and I would not hesitate to both return and recommend it to others. The food was wonderful and the atmosphere was really, really enchanting. The decor was exquisite. I'm giving it a slightly mixed review for two simple reasons: 1) The noise level was really loud. Unnecessarily so. And, it was a busy night, so the overall sound was amplified. Given the relatively low ceiling and hard wood surfaces, it made it hard to hear the waiter and my guest who was sitting across from me at a small table. 2) It was a busy night (odd for a Monday) and the waiter was doing his best. But, a couple of times I tried to flag him and he was no where to be found or actively dealing with a far off table. When he did come over, he was very attentive.

    Is this helpful?

  7. JohanneB

    New York City

    3 reviews

    5.0

    3 reviews

    Dined on November 3, 2024

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    The food is so good!! My waiter was so nice. I love lure so much

    Is this helpful?

  8. Catherine

    New York City

    103 reviews

    vip
    5.0

    103 reviews

    Dined on October 29, 2024

    1. Overall 5
    2. Food 5
    3. Service 4
    4. Ambience 5
    Excellent fish! Branzino was incredible and so were sushi rolls

    Is this helpful?

  9. michael

    New York City

    13 reviews

    vip
    5.0

    13 reviews

    Dined on October 27, 2024

    1. Overall 5
    2. Food 5
    3. Service 4
    4. Ambience 5
    Good for a night out. Prices are not overwhelming for manhattan “hip” restaurant but entree portions are small so you need at least one appetizer per person and desert on top of your entree in order to leave not hungry but not full. Top that off with 2 drinks which are typical 20+ each the bill is not cheap. You pay for what you get for here so if your wallet can handle it then definitely dine here.

    Is this helpful?

  10. Michael

    New York City

    25 reviews

    vip
    4.0

    25 reviews

    Dined on October 24, 2024

    1. Overall 4
    2. Food 5
    3. Service 5
    4. Ambience 5
    It's a little expensive but food is really good and the seafood is fresh

    Is this helpful?

FAQs

Lure New York offers takeout which you can order by calling the restaurant at (212) 431-7676.

Lure New York is rated 4.7 stars by 3574 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people
7:00 p.m.
Booked 27 times today
Experiences are available.

Order delivery or takeout

Google Map for Lure New York

142 Mercer, New York, NY 10012

Additional information

  • Cross Street
    Prince & Mercer Streets
  • Neighbourhood
    SoHo
  • Hours of Operation
    Lunch Daily 11:30 am–3:00 pm Dinner Mon–Wed, Sun 4:00 pm–9:00 pm Thu–Sat 4:00 pm–10:00 pm
  • Price
    $31 to $50
  • Cuisines
    Seafood, Sushi
  • Dining style
    Casual Elegant
  • Dress code
    Smart Casual
  • Parking details
    None
  • Public transit
    N,R,B,D,F,M
  • Payment Options
    AMEX, Discover, Mastercard, Visa
  • Executive Chef
    Preston Clark
  • Additional
    Banquet, Bar/Lounge, Beer, BYO Wine, Cocktails, Corkage Fee, Delivery, Full Bar, Happy Hour, Non-Smoking, Private Room, Takeout, Weekend Brunch, Wheelchair Access, Wine
  • Phone number
    (212) 431-7676
  • Private party facilities
    Located beneath the historic vaulted sidewalks of SoHo, our private wine vault can seat from 12 to 30 guests with a variety of menu options.
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  • Terms of Use
  • Cookies and Interest-Based Ads
  • Cookie Preferences
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