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Merchant, Madison, WI

Merchant

4.3
4.3
1578 Reviews
$31 to $50
Contemporary American

Make a reservation

2 people
7:00 p.m.
Booked 25 times today
Experiences are available.
  • Lively
  • Good for special occasions
  • Charming
Merchant is Madison's energetic industrial-chic cafe, craft cocktail bar and late night destination specializing in no-nonsense, affordable fare and drink steeped in old school culture and soul.

Our menu features elevated American classics like shrimp cakes, steaks, burgers, and mac and cheese. As Madison’s first craft cocktail bar, our drink list includes twists on classic cocktails using fresh ingredients and heritage spirits, fresh innovative non-alcoholic drinks, and wines from boutique producers, fresh beers on tap, and heritage beers.

Order delivery or takeout

Additional information

  • Dining style
    Casual Elegant
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Cajun, Cocktail Bar
  • Hours of Operation
    Brunch Sat, Sun 9:00 am–2:00 pm Happy Hour Tue–Fri 4:00 pm–6:00 pm Sat, Sun 2:00 pm–6:00 pm Dinner Tue–Thu, Sun 4:00 pm–9:00 pm Fri, Sat 4:00 pm–10:00 pm Late Night Fri, Sat 10:00 pm–1:00 am
  • Phone number
    (608) 259-9799
  • Payment Options
    AMEX, Discover, Mastercard, Visa
  • Dress code
    Casual Dress
  • Executive Chef
    Tony Hargrove
  • Private party facilities
    We have semi-private dining available. Please call (608) 259-9799 to speak to management.
  • Neighbourhood
    Madison
  • Cross Street
    E. Doty Street
  • Parking details
    Streetside and Parking ramp available across the street
  • Public transit
    Downtown bus lines are one block away.
  • Entertainment
    We have Madison's finest DJs late night on Friday and Saturday nights and live bands on Thursdays at 9:30. Please check the entertainment schedule athttp://www.merchantmadison.com/entertainment/
  • Additional
    Bar/Lounge, Beer, Cocktails, Delivery, Full Bar, Gender Neutral Restroom, Gluten-free Options, Happy Hour, Kosher, Late Night, Non-Smoking, Patio/Outdoor Dining, Patio/Outdoor Dining, Takeout, Vegan, Weekend Brunch, Wheelchair Access, Wine

Experiences

  • Date Night at Merchant! Prixe Fixe $60 for 2

    US$30.00 per person

    Multiple dates available
    Choice of any snack, starter, and any entree, and a bottle of wine to share. Starting at $60 for two guests!
    Date Night at Merchant! Prixe Fixe $60 for 2 photo
  • Graduation Weekend at Merchant 2025!

    US$10.00 per person

    Prepaid

    May 9, 2025 - May 10, 2025
    Due to such high demand for reservations on graduation weekend, we will be charging a $10 ticket fee per person. This applies to bookings between 2-10pm on both Friday May 9th and Saturday May 10th. This ticket is non-refundable and is simply a fee charged to confirm bookings with us on these dates! In the case of cancellations at any time, this cost will NOT be reimbursed to our guests. All graduation bookings will be programmed for a 2hr dining experience. Every graduate will receive a glass of bubbly from us to celebrate all of their achievements, and all their friends & family of graduates will be offered a sampler of bubbly to cheers them with! We can't wait to host you during graduation weekend!
    Graduation Weekend at Merchant 2025! photo
  • Merchant Trivia Night Is BACK!

    Multiple dates available
    Merchant has teamed up with America's Pub Quiz to put on Trivia nights every Sunday from 4-6pm! Grab your favorite group of pals and join us for themed events, hilarious questions, drink specials, and a chance to win gift cards! See you there!

Offers

  • Everyday Happy Hour!

    Multiple dates available
    Sun - 3:00 p.m. - 4:00 p.m.,Sat - 3:00 p.m. - 4:00 p.m.
    DRINKS: 50% off draft cocktails $3 Lawnmower Beers $6 Boilermakers BOGO House Wine $6 Gin and Tonics $7 Regrets FOOD: $4 Fries $6 Curds $5 Fondue $6 Olives

    Everyday Happy Hour! photo
  • Friday Fish Fry

    Multiple dates available
    Fri - 4:00 p.m. - 10:00 p.m.
    Wild-caught Lake Superior whitefish from Bodin Fisheries, Bayfield, WI, coleslaw, cornichon tartar sauce, rye bread, butter, warm potato salad w/mustard vinaigrette

    Friday Fish Fry photo

What 1,578 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.3
4.3 based on recent ratings
  • 4.2Food
  • 4.1Service
  • 4.5Ambience
  • 4Value

NoiseModerate

Loved For

  • Madison

    Lively

  • Madison

    Most Booked

Review summary

AI-generated from verified diner reviews
Merchant offers a vibrant atmosphere with beautifully themed decor and creative drinks, particularly noted during special events like the "Nightmare Before Christmas" popup. Diners praise the "fantastic food" and "excellent service," although some mention slower service during busy times. The brunch menu is especially popular, making it a go-to spot for a memorable dining experience.

1,578 Reviews
  1. Osvaldo

    Milwaukee

    2 reviews

    4.0

    2 reviews

    Dined today

    1. Overall 4
    2. Food 4
    3. Service 3
    4. Ambience 5
    Our server was friendly but could use more attention to detail. When asked for more water, the server never came back and we asked someone totally different when they came to clear our plates from the appetizer. When it was time for dessert, we did not get new silverware, our beignets were cold by the time I was able to flag our server down to bring us some. As far as the food, I enjoyed the merchant burger, but my wife got the steak and felt disappointed at the fact that she asked for medium well and it came more like medium. She also stated the steak was very bland. My wife wished she’d gotten the burger because it was more flavorful. The drinks were perfect, we got a French martini and an old fashioned. Overall I think it was a great experience but we’d hope for a better experience with the server and if the steak truly was prepared as intended, we wouldn’t order that again.

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  2. AnneM

    VIP

    Milwaukee

    12 reviews

    5.0

    12 reviews

    Dined 1 day ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Delicious craft cocktails and gourmet comfort food with a southern flair. Wonderful service too!

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  3. Marchelle

    Montreal

    2 reviews

    5.0

    2 reviews

    Dined 7 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    What a perfect spot to come to after a performance at the Overture. The drinks were fantastic and the food scrumptious. Sam our server was a charm with attentive service while not hovering ,
    MerchantResponded 3 days ago
    Hi Marchelle, Thank you for your lovely review, we really appreciate it! We're so happy to hear you had an excellent time with us here at Merchant and we look forward to serving you again soon. Cheers!

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  4. Cheryl

    Washington DC

    1 review

    5.0

    1 review

    Dined on February 1, 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    This was my first time at Merchant. My friend and I had drinks and dinner before a show at the Overture. What a great experience! The service was amazing - very friendly staff. The drinks were spectacular and the food was great. Highly reccommend!
    MerchantResponded 3 days ago
    Hi Cheryl, Thank you for your sterling review, we really appreciate it! We're thrilled to hear you had an excellent time during your first visit dining with us! Sounds like a great experience all around. We look forward to serving you again soon, see you then!

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  5. Morgan

    Milwaukee

    1 review

    3.0

    1 review

    Dined on February 1, 2025

    1. Overall 3
    2. Food 4
    3. Service 2
    4. Ambience 4
    Are meal was fine. Not bad not great. Kind of expensive for a piece of choice meat. Choice being grading quality. But not bad . (If it was grading prime, than that steer must have been on the bovine weight lifting team.) Are major irritation was service. When we received Are meals, are server vanished. When I did see him, I could not get there attention. Overall, the service was mediocre, the food was OK, the place is very loud, but what do you do. It's a giant open space. It's going to resonate.
    MerchantResponded on February 3, 2025
    Hi Morgan, thanks for the feedback and for joining us last Friday. However, we're sorry to hear your experience didn't live up to expectations. Most notably that you were let down by your service. We looked into the details of your visit and will be following up with your server so we can discuss promptness and improvements! We appreciate your feedback so we know where to do better and we hope you'll consider giving us another chance in the future.

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  6. Starlord

    Milwaukee

    3 reviews

    5.0

    3 reviews

    Dined on January 24, 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Went in for restaurant week... And everything was fabulous. My daughter and I are talking about how we cannot wait to come back and try more things on the menu. The restaurant itself was beautifully decorated. It did start to get a little louder as dinner service started to get busier, but that should be expected for an amazing place on a Friday night. Server was top notch and the manager who set us at the beginning and checked on us a few times was also fantastic. Thank you so much! We love the whole experience. Oh and the mocktail was delicious
    MerchantResponded on January 25, 2025
    Dear Starlord, we really appreciate your warm and sincere review! It's so great to hear that you two enjoyed yourselves so much tonight and that our service and food/drink offerings were to your liking! We had a lovely time serving you and your daughter and we can't wait to have ya'll back in to enjoy more of our delicious menus. Cheers!

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  7. brad

    Washington DC

    1 review

    3.0

    1 review

    Dined on January 21, 2025

    1. Overall 3
    2. Food 4
    3. Service 4
    4. Ambience 3
    We hadn't eaten at Merchant before, and decided to during this winter's Restaurant Week. The food and service were very good, although not particularly exciting. It's a decent option for Madison but I think we can do better for our occasional dinners out.

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  8. Dennis

    VIP

    Minneapolis

    28 reviews

    5.0

    28 reviews

    Dined on January 4, 2025

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    The food and drinks were fantastic - this place should be busier for brunch!
    MerchantResponded on January 6, 2025
    Thank you so much for your review, Dennis! We're thrilled to hear you had a lovely brunch experience with us and enjoyed your food & drinks! We're looking forward to you visiting again and hope it's very soon :) Cheers!

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  9. Catie

    Milwaukee

    3 reviews

    3.0

    3 reviews

    Dined on December 26, 2024

    1. Overall 3
    2. Food 3
    3. Service 2
    4. Ambience 5
    It just took forever. We only ordered entrees and were there over three hours. I think maybe they forgot to put our order in? My friend normally orders dessert and specifically didn’t last night because we had already been there for so long.

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  10. Michele

    New York City

    3 reviews

    3.0

    3 reviews

    Dined on December 25, 2024

    1. Overall 3
    2. Food 3
    3. Service 2
    4. Ambience 2
    I really wanted to like this. The bar manager was great, although he was swamped. Our server didn’t seem to know what was going on. We are really patient people but I am not sure I’d go back anytime soon. Drinks were good. Service was not. Food was just ok. I’d probably go back for drinks at the bar only. No fault of the staff at all but there was a large table seated by us which had a really loud, really rude woman who demanded stuff be taken off of her bill. It was gross of her and it just added to the experience being off.

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FAQs

Merchant offers takeout which you can order by calling the restaurant at (608) 259-9799.

Merchant is rated 4.3 stars by 1578 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people
7:00 p.m.
Booked 25 times today
Experiences are available.

Order delivery or takeout

Google Map for Merchant

121 S Pinckney St, Madison, WI 53703

Additional information

  • Cross Street
    E. Doty Street
  • Neighbourhood
    Madison
  • Hours of Operation
    Brunch Sat, Sun 9:00 am–2:00 pm Happy Hour Tue–Fri 4:00 pm–6:00 pm Sat, Sun 2:00 pm–6:00 pm Dinner Tue–Thu, Sun 4:00 pm–9:00 pm Fri, Sat 4:00 pm–10:00 pm Late Night Fri, Sat 10:00 pm–1:00 am
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Cajun, Cocktail Bar
  • Dining style
    Casual Elegant
  • Dress code
    Casual Dress
  • Parking details
    Streetside and Parking ramp available across the street
  • Public transit
    Downtown bus lines are one block away.
  • Payment Options
    AMEX, Discover, Mastercard, Visa
  • Executive Chef
    Tony Hargrove
  • Entertainment
    We have Madison's finest DJs late night on Friday and Saturday nights and live bands on Thursdays at 9:30. Please check the entertainment schedule athttp://www.merchantmadison.com/entertainment/
  • Additional
    Bar/Lounge, Beer, Cocktails, Delivery, Full Bar, Gender Neutral Restroom, Gluten-free Options, Happy Hour, Kosher, Late Night, Non-Smoking, Patio/Outdoor Dining, Patio/Outdoor Dining, Takeout, Vegan, Weekend Brunch, Wheelchair Access, Wine
  • Phone number
    (608) 259-9799
  • Private party facilities
    We have semi-private dining available. Please call (608) 259-9799 to speak to management.
  • Privacy Policy
  • Terms of Use
  • Cookies and Interest-Based Ads
  • Cookie Preferences
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