Enable JavaScript to run this app.
Skip to main content
OpenTable logo
  1. Home
  2. United States
  3. New York City
  4. Manhattan
  5. Theater District
Sugar Factory - Time Square, New York, NY

Sugar Factory - Time Square

3.2
3.2
918 Reviews
$31 to $50
Contemporary American

Make a reservation

2 people
7:00 p.m.
Booked 148 times today
  • Good for special occasions
  • Lively
  • Great for creative cocktails
Sugar Factory American Brasserie, America’s favorite eatery and celebrity hotspot, expands in New York with their new Times Square location. The family-friendly, high-energy, celebration destination known for its sweets and treats is set to open in New Yorks famous Times Square.

“Our high-energy, sweet restaurant is enjoyed by guests across the state of New York, and we’re excited to introduce our brand to the residents of Manhattan,” shares Sugar Factory owner Charissa Davidovici. “From our colorful and vibrant dishes, to our over-the-top desserts, every moment at Sugar Factory Jacksonville will offer guests an extremely memorable and instagrammable experience from the minute they walk in to the minute they leave.”

Order delivery or takeout

Private dining

Private dining

Book your next event with us

View details

Additional information

  • Dining style
    Casual Dining
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Hours of Operation
    Daily 8:00 am–12:00 am
  • Phone number
    (347) 721-9066
  • Dress code
    Business Casual
  • Private party facilities
    We welcome you to explore our Private Dining options, perfect for any occasion.
  • Private party contact
    our Private Dining Coordinator: (212) 769-9500
  • Neighbourhood
    Theater District
  • Parking details
    None
  • Additional
    Bar/Lounge, Beer, Cafe, Cocktails, Counter Seating, Full Bar, Late Night, Takeout, Weekend Brunch, Wheelchair Access, Wine

What 918 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

3.2
3.2 based on recent ratings
  • 3.3Food
  • 3.2Service
  • 3.7Ambience
  • 2.9Value

NoiseModerate

Review summary

AI-generated from verified diner reviews
Sugar Factory - Times Square offers a vibrant, family-friendly atmosphere with colorful decor and unique menu items. While experiences vary, highlights include "great atmosphere," "friendly and attentive service," and "delicious, creative drinks." Ideal for celebrations, it's a fun spot for kids and adults alike, especially for brunch and birthdays.

918 Reviews
  1. Chinue

    Caribbean

    3 reviews

    4.0

    3 reviews

    Dined today

    1. Overall 4
    2. Food 5
    3. Service 4
    4. Ambience 4
    Establishment a little small. But ambiance and food are delicious. Staff are also really pleasant and accommodating. Just a bit sad the drinks and desserts are all priced so high.

    Is this helpful?

  2. Susanette

    New York City

    1 review

    1.0

    1 review

    Dined 1 day ago

    1. Overall 1
    2. Food 5
    3. Service 1
    4. Ambience 5
    BEWARE!! Service is very poor. Server didn’t apologize for making us wait 20 minutes to take our drink order. Food and drinks came to the table incomplete. I had to ask the waiter where the rest of the drinks and food was and once again didn’t apologize. Gratuity of 20% was automatically included even though we had a party of 4. As per the check, it states that they will add 20% even for a party of ONE! When I expressed how disappointing this to the server, her response was well “it’s the area” and she walked away! I will never EVER go there again!!

    Is this helpful?

  3. Caroline

    VIP

    New York City

    3 reviews

    3.0

    3 reviews

    Dined 1 day ago

    1. Overall 3
    2. Food 4
    3. Service 4
    4. Ambience 3
    Music was way too loud. Was listed as a family friendly place yet no kids menu. Expected it to be a fun atmosphere. Food was pricey but very good

    Is this helpful?

  4. Elizabeth

    New York City

    3 reviews

    3.0

    3 reviews

    Dined 1 day ago

    1. Overall 3
    2. Food 3
    3. Service 2
    4. Ambience 2
    Our experience at The Sugar Factory was fair. We were there on a Thursday afternoon at 1:00pm and they would only let us order off the breakfast menu. The breakfast menu said they only offer breakfast food on SATURDAYS AND SUNDAYS until 4pm, so I am unsure why we couldn't order off the lunch menu. The tables next to us asks these same questions when they went to order as well. The server seemed disinterested and bored with his job. For us The Sugar Factory is a one and done kind of thing. Also, there were too many things we tried to order but could not because they were out. For example, they offer drinks and desserts with cotton candy but they had none. If you are not going to replace items you need to make the drinks and desserts take those off of your menu. The server told us they had not had cotton candy in a long time. Our experience at Serendipity was far better. Try it once and move on to other better restaurants who appreciate your business.

    Is this helpful?

  5. Marisa

    New York City

    1 review

    1.0

    1 review

    Dined 1 day ago

    1. Overall 1
    2. Food 2
    3. Service 2
    4. Ambience 1
    The place is over rated and dirty. The table was dirty and so was the fork and knives. The windows haven’t been washed in years and the bathrooms are absolutely disgusting. They also added. Their own tip on a table of 4 which is wrong. Never ever again

    Is this helpful?

  6. Amy

    New York City

    2 reviews

    4.0

    2 reviews

    Dined 1 day ago

    1. Overall 4
    2. Food 3
    3. Service 4
    4. Ambience 5
    The atmosphere was fun and they had a lot of Christmas decorations up which was nice. The menu is extensive. The service was fine. But the food was just ok, especially for what they charge. The whole place is in need of a good cleaning. The tables were sticky and the wall next to our table was covered in food splatter. The bathrooms were dirty and sections of the tile floor in the restaurant were missing. You could tell they put a lot of effort into decorating but maybe they need to put more effort into cleaning.

    Is this helpful?

  7. Lance

    New York City

    1 review

    3.0

    1 review

    Dined 3 days ago

    1. Overall 3
    2. Food 2
    3. Service 2
    4. Ambience 2
    Definitely paying for the “experience”. Food was 5/10 at best. Got my wife’s order totally wrong. Offered to replace it, but was already about 5 minutes later than the rest of our party. Service was 4/10. Waitress seemed uninterested in working and restaurant has automatic 20% gratuity added to all checks. Basically, 3 stars with 1.5 being for the experience. $355 check for well below average food and drinks.

    Is this helpful?

  8. Kory

    Orlando

    5 reviews

    3.0

    5 reviews

    Dined 3 days ago

    1. Overall 3
    2. Food 3
    3. Service 3
    4. Ambience 4
    Went to the sugar Sugar Factory for Christmas themed milkshakes and they were sold out. Our kids split an overpriced brownie sundae and my wife and I were going to share a Christmas drink but cancelled it after it wasn’t even ready by the time our boys sundae was finished. Tables are quite close together.

    Is this helpful?

  9. Lani

    New York City

    6 reviews

    1.0

    6 reviews

    Dined 4 days ago

    1. Overall 1
    2. Food 2
    3. Service 1
    4. Ambience 2
    Service was baaaaaad! It took so long to take our orders … Our bill … (and they put the 20% gratuity automatically - the nerve)! Even the box to take some leftover food home (they said they ran out of boxes/containers)! And the restaurant wasn’t that busy! UGH! We will never go back!

    Is this helpful?

  10. Ailín

    New York City

    1 review

    5.0

    1 review

    Dined 4 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Amazing staff! Really kind and helpful. I’m vegan and they made me a vegan hot cocoa with almond milk. My mom got a french toast and it was huge, great service.

    Is this helpful?

FAQs

Sugar Factory - Time Square offers takeout which you can order by calling the restaurant at (347) 721-9066.

Sugar Factory - Time Square is rated 3.2 stars by 918 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people
7:00 p.m.
Booked 148 times today

Order delivery or takeout

Google Map for Sugar Factory - Time Square

694 8th Ave, New York, NY 10036-7100

Additional information

  • Neighbourhood
    Theater District
  • Hours of Operation
    Daily 8:00 am–12:00 am
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Dining style
    Casual Dining
  • Dress code
    Business Casual
  • Parking details
    None
  • Additional
    Bar/Lounge, Beer, Cafe, Cocktails, Counter Seating, Full Bar, Late Night, Takeout, Weekend Brunch, Wheelchair Access, Wine
  • Phone number
    (347) 721-9066
  • Private party facilities
    We welcome you to explore our Private Dining options, perfect for any occasion.
  • Private party contact
    our Private Dining Coordinator: (212) 769-9500
  • Privacy Policy
  • Terms of Use
  • Cookies and Interest-Based Ads
  • Cookie Preferences
Copyright © 2024 OpenTable, Inc. 1 Montgomery St Ste 500, San Francisco CA 94104 - All rights reserved.
OpenTable is part of Booking Holdings, the world leader in online travel and related services.
Booking Logo
Priceline Logo
KAYAK Logo
Agoda Logo
OpenTable Logo