Enable JavaScript to run this app.
Skip to main content
OpenTable logo
  1. Home
  2. United States
  3. New York City
  4. Manhattan
  5. Theater District
Sugar Factory - Time Square, New York, NY

Sugar Factory - Time Square

3.3
3.3
898 Reviews
$31 to $50
Contemporary American

Make a reservation

2 people
7:00 p.m.
Booked 130 times today
  • Good for special occasions
  • Lively
  • Great for creative cocktails
Sugar Factory American Brasserie, America’s favorite eatery and celebrity hotspot, expands in New York with their new Times Square location. The family-friendly, high-energy, celebration destination known for its sweets and treats is set to open in New Yorks famous Times Square.

“Our high-energy, sweet restaurant is enjoyed by guests across the state of New York, and we’re excited to introduce our brand to the residents of Manhattan,” shares Sugar Factory owner Charissa Davidovici. “From our colorful and vibrant dishes, to our over-the-top desserts, every moment at Sugar Factory Jacksonville will offer guests an extremely memorable and instagrammable experience from the minute they walk in to the minute they leave.”

Order delivery or takeout

Private dining

Private dining

Book your next event with us

View details

Additional information

  • Dining style
    Casual Dining
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Hours of Operation
    Daily 8:00 am–12:00 am
  • Phone number
    (347) 721-9066
  • Website
    http://timessquare.sugarfactory.com/
  • Dress code
    Business Casual
  • Private party facilities
    We welcome you to explore our Private Dining options, perfect for any occasion.
  • Private party contact
    our Private Dining Coordinator: (212) 769-9500
  • Location
    694 8th Ave, New York, NY 10036-7100
  • Neighbourhood
    Theater District
  • Parking details
    None
  • Additional
    Bar/Lounge, Beer, Cafe, Cocktails, Counter Seating, Full Bar, Late Night, Takeout, Weekend Brunch, Wheelchair Access, Wine

Menu

At present, we do not have menu information for this restaurant. Please see their website or wait to visit the restaurant to learn more.

What 898 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

3.3
3.3 based on recent ratings
  • 3.3Food
  • 3.2Service
  • 3.7Ambience
  • 2.9Value

Noise • Moderate

Review summary

AI-generated from verified diner reviews
Sugar Factory - Times Square offers a vibrant, family-friendly atmosphere with colorful decor and unique menu items. While experiences vary, highlights include "great atmosphere," "friendly and attentive service," and "delicious, creative drinks." Ideal for celebrations, it's a fun spot for kids and adults alike, especially for brunch and birthdays.

898 Reviews

  1. brandi

    Denver

    1 review

    1.0

    1 review

    Dined today

    1. Overall 1
    2. Food 2
    3. Service 1
    4. Ambience 3
    Waited 45 min past our reservation to be seated. While we were waiting, a server spilt ketchup on my daughter. All down her back and shoes. Didn’t offer to help clean her up or say sorry. Finally got seated and waited an hour for food. Food was cold. Worst experience ever. Will. It go back and do not recommend!!

    Is this helpful?

  2. Josh

    Dallas

    3 reviews

    2.0

    3 reviews

    Dined 1 day ago

    1. Overall 2
    2. Food 2
    3. Service 2
    4. Ambience 3
    The place looks great. It’s easy to get great pics of decor. The punch bowl style drinks are fun. That’s all. Everything is exceptionally overpriced and terrible quality. Pop in for a drink, take your pictures, find good food and service elsewhere!

    Is this helpful?

  3. Tasha

    New York City

    1 review

    3.0

    1 review

    Dined 1 day ago

    1. Overall 3
    2. Food 2
    3. Service 1
    4. Ambience 5
    Are server was not friendly and the food was not that great. I will say we had a sugar factory speciality drink and it was good and neat!

    Is this helpful?

  4. Jo

    Washington DC

    1 review

    3.0

    1 review

    Dined 1 day ago

    1. Overall 3
    2. Food 1
    3. Service 4
    4. Ambience 4
    The food was not worth all that it cost, the menu is limited and does not actually give you what is written out or pictured. The drinks were amazing and the waitress seemed to be new because of her lack of knowledge; however, she still did a great job!

    Is this helpful?

  5. Jenny

    Essex

    2 reviews

    4.0

    2 reviews

    Dined 1 day ago

    1. Overall 4
    2. Food 4
    3. Service 4
    4. Ambience 3
    Booked for family with 2 Teenage Daughters. They were surprised I had booked there. Lots going on and was a fun lively experience. Staff very attentive, quick to order- Food was lovely although my husbands food he had ordered which was a burger the bottom of the bun was rock hard even cutting with a knife was hard work. He still ate it and said was a good burger but left the bottom . We didn’t have any cocktails as we had only just arrived from the UK and extremely tired, would like to try again. it’s a fun place to be!

    Is this helpful?

  6. Melissa

    Atlanta Metro

    1 review

    3.0

    1 review

    Dined 1 day ago

    1. Overall 3
    2. Food 3
    3. Service 2
    4. Ambience 5
    Nice ambiance, server moved my table twice to accommodate parties coming in. Prices are high for the food to be mid. Music was good, kids enjoyed it but nothing like what I expected

    Is this helpful?

  7. Rossybel

    New York City

    1 review

    1.0

    1 review

    Dined 4 days ago

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 1
    The food was cold when it arrived at the table. Then I ordered a dessert and they brought me another more expensive one when I didn't order that.

    Is this helpful?

  8. Candace

    Jacksonville

    1 review

    5.0

    1 review

    Dined 5 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Cynthia was a wonderful server who went above and beyond facilitating a fabulous experience!

    Is this helpful?

  9. Colleen

    New York City

    1 review

    2.0

    1 review

    Dined 5 days ago

    1. Overall 2
    2. Food 1
    3. Service 1
    4. Ambience 5
    I was very disappointed with our experience at this Sugar Factory. The drinks were great, but the food was disappointing. We had to send back chicken and waffles for tiny bones throughout. The waitress was not happy about it, and our service declined after that. There was no mention of the birthday we were there celebrating, even though it was stated on the reservation and verified at check-in. Would not go back to this location again.

    Is this helpful?

  10. Jennifer

    New York City

    1 review

    5.0

    1 review

    Dined 6 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Muy buen servicio! Excelente atención de su manager en la noche! Muy rico su comida!

    Is this helpful?

FAQs

Sugar Factory - Time Square offers takeout which you can order by calling the restaurant at (347) 721-9066.

Sugar Factory - Time Square is rated 3.3 stars by 898 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people
7:00 p.m.
Booked 130 times today

Order delivery or takeout

Google Map for Sugar Factory - Time Square

694 8th Ave, New York, NY 10036-7100

Additional information

  • Neighbourhood
    Theater District
  • Hours of Operation
    Daily 8:00 am–12:00 am
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Dining style
    Casual Dining
  • Dress code
    Business Casual
  • Parking details
    None
  • Additional
    Bar/Lounge, Beer, Cafe, Cocktails, Counter Seating, Full Bar, Late Night, Takeout, Weekend Brunch, Wheelchair Access, Wine
  • Website
    http://timessquare.sugarfactory.com/
  • Phone number
    (347) 721-9066
  • Private party facilities
    We welcome you to explore our Private Dining options, perfect for any occasion.
  • Private party contact
    our Private Dining Coordinator: (212) 769-9500
Discover
OpenTable
  • About Us
  • Blog
  • Careers
  • Press
More
Our sites
Businesses
  • Delight more diners
  • Open for Business Blog
Join us on
  • Privacy Policy
  • Terms of Use
  • Cookies and Interest-Based Ads
  • Cookie Preferences
Copyright © 2024 OpenTable, Inc. 1 Montgomery St Ste 500, San Francisco CA 94104 - All rights reserved.
OpenTable is part of Booking Holdings, the world leader in online travel and related services.
Booking Logo
Priceline Logo
KAYAK Logo
Agoda Logo
OpenTable Logo