Sugar Factory - Time Square

Name: Sugar Factory - Time Square
Address: 694 8th Ave, New York, NY, United States, 10036-7100
Telephone: (347) 721-9066
Price range: $31 to $50
Rating: 3.2

3.2

953 Reviews

$31 to $50

Contemporary American

Make a reservation

2 people

Jan 20, 2025

7:00 p.m.

Booked 91 times today

Good for special occasions
Lively
Great for creative cocktails

Sugar Factory American Brasserie, America’s favorite eatery and celebrity hotspot, expands in New York with their new Times Square location. The family-friendly, high-energy, celebration destination known for its sweets and treats is set to open in New Yorks famous Times Square.

“Our high-energy, sweet restaurant is enjoyed by guests across the state of New York, and we’re excited to introduce our brand to the residents of Manhattan,” shares Sugar Factory owner Charissa Davidovici. “From our colorful and vibrant dishes, to our over-the-top desserts, every moment at Sugar Factory Jacksonville will offer guests an extremely memorable and instagrammable experience from the minute they walk in to the minute they leave.”

Order delivery or takeout

Private dining

Book your next event with us

View details

Additional information

Dining style
Casual Dining
Price
$31 to $50
Cuisines
Contemporary American, Bar / Lounge / Bottle Service, Dessert
Hours of Operation
Daily 8:00 am–12:00 am
Phone number
(347) 721-9066
Website
http://timessquare.sugarfactory.com/
Dress code
Business Casual
Private party facilities
We welcome you to explore our Private Dining options, perfect for any occasion.
Private party contact
our Private Dining Coordinator: (212) 769-9500

Location
694 8th Ave, New York, NY 10036-7100
Neighbourhood
Theater District
Parking details
None
Additional
Bar/Lounge, Beer, Cafe, Cocktails, Counter Seating, Full Bar, Late Night, Takeout, Weekend Brunch, Wheelchair Access, Wine

What 953 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

3.2

3.2 based on recent ratings

3.2Food
3.1Service
3.6Ambience
2.8Value

Noise • Moderate

Review summary

AI-generated from verified diner reviews

Sugar Factory - Times Square offers a vibrant atmosphere with "fun and lively" decorations perfect for photos and celebrations. Known for its "amazing desserts" and "extensive menu," it's a "great spot for kids" and families. While some found food and service inconsistent, the "friendly staff" enhance the experience, making it memorable for special occasions.

953 Reviews

N
Nicole
New York City
2 reviews
3.0
2 reviews
Dined 1 day ago
1. Overall 3
2. Food 2
3. Service 4
4. Ambience 4
The food is quite pricey for the quality. The lemon pepper chicken wings were decent, but the French onion soup was awful. The cheese wasn't even melted on top. I understand the location which is why the prices are crazy, however I wish the quality was better for the money that was spent.
Is this helpful?
R
Robert
New York City
1 review
5.0
1 review
Dined 1 day ago
1. Overall 5
2. Food 5
3. Service 5
4. Ambience 5
Ambiance was amazing , food was delicious and was out in a timely manner . Service was great. We were there for brunch and not crowded at all! We will definitely be returning . Prices are cheap compared to other restaurants in the time square area. 10 out of 10 , 5 stars! We can’t wait to come back and are looking forward to the dinner menu. :) oh btw my girlfriend had the Cinnamon Toast Crunch French toast and eggs Benedict , she loved it and said the hollandaise sauce was delicious . I had the deep fried Oreo cheesecake pancakes with a side of sausage . For drinks my girlfriend has the rocks teremana tequila signature goblet and I had I sprite lol (dont drink alcohol )
Is this helpful?
S
Sarah
Milwaukee
1 review
1.0
1 review
Dined 1 day ago
1. Overall 1
2. Food 3
3. Service 1
4. Ambience 3
It was not a great experience. All three items we ordered had issues and we were there for over two hours for an appetizer and two desserts.
Is this helpful?
j
joan
New York City
2 reviews
3.0
2 reviews
Dined 4 days ago
1. Overall 3
2. Food 1
3. Service 3
4. Ambience 2
Went there for my granddaughter birthday. Food is terrible. Every thing was too expensive! Would never go back. It is definitely not worth the money. I would have enjoyed McDonald’s more. Drinks not worth it.
Is this helpful?
B
Brenda
New York City
1 review
3.0
1 review
Dined on January 12, 2025
1. Overall 3
2. Food 2
3. Service 5
4. Ambience 3
The waitress, Ainel, was terrific! She is kind and sweet. However, the food was horrible. It was so greasy and not fresh. I was very disappointed! I do not recommend.
Is this helpful?
S
Stepfanie
New York City
1 review
2.0
1 review
Dined on January 12, 2025
1. Overall 2
2. Food 1
3. Service 4
4. Ambience 3
They didn’t have the stuff to complete the drinks in the photo? So what is the purpose of going I spent $200 on wings and one drink that they can actually do. The server was nice but forgot my son simple drink. They sang happy birthday and I just left. It’s overpriced, the food is mid, and they don’t even have what they advertise online ?
Is this helpful?
M
Mayer
New York City
8 reviews
5.0
8 reviews
Dined on January 11, 2025
1. Overall 5
2. Food 2
3. Service 5
4. Ambience 5
Great overall but the disappointment for the kids and adults - with no duck on all our rainbow slider ordered was super high especially as the slides were less than half eaten. What a waste of money!
Is this helpful?
M
Marisa
New York City
1 review
2.0
1 review
Dined on January 11, 2025
1. Overall 2
2. Food 1
3. Service 2
4. Ambience 2
Food was awful, dirty inside, took a while to get service and the place was not busy.
Is this helpful?
E
Eppie
New York City
1 review
1.0
1 review
Dined on January 11, 2025
1. Overall 1
2. Food 1
3. Service 1
4. Ambience 1
This was my worst ever Experience ...The hostess Forgot she told us to wait for seating ...So we was just standing there ....Then the Bartender Never brought our drinks ... The Quesidas were tasty but the Shrimp alfredo was too heavy & thick ...no parmesan cheese.The calamari was not fresh...The Mac & cheese poppers were awful.... Wouldnt Recommend!!!
Is this helpful?
E
Emily
San Francisco
1 review
2.0
1 review
Dined on January 10, 2025
1. Overall 2
2. Food 1
3. Service 1
4. Ambience 2
Extremely loud. Took a very long time to be served. Kids liked it. The bathroom was sticky and horrid.
Is this helpful?

FAQs

Sugar Factory - Time Square offers takeout which you can order by calling the restaurant at (347) 721-9066.

Sugar Factory - Time Square is rated 3.2 stars by 953 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people

Jan 20, 2025

7:00 p.m.

Booked 91 times today

Order delivery or takeout

Google Map for Sugar Factory - Time Square

694 8th Ave, New York, NY 10036-7100

Additional information

Neighbourhood
Theater District
Hours of Operation
Daily 8:00 am–12:00 am
Price
$31 to $50
Cuisines
Contemporary American, Bar / Lounge / Bottle Service, Dessert
Dining style
Casual Dining
Dress code
Business Casual
Parking details
None
Additional
Bar/Lounge, Beer, Cafe, Cocktails, Counter Seating, Full Bar, Late Night, Takeout, Weekend Brunch, Wheelchair Access, Wine

Website
http://timessquare.sugarfactory.com/
Phone number
(347) 721-9066
Private party facilities
We welcome you to explore our Private Dining options, perfect for any occasion.
Private party contact
our Private Dining Coordinator: (212) 769-9500

Sugar Factory - Time Square

Make a reservation

Order delivery or takeout

Private dining

Additional information

Menu

What 953 people are saying

Overall ratings and reviews

Review summary

FAQs

Does Sugar Factory - Time Square offer delivery through OpenTable or takeout?

How is Sugar Factory - Time Square restaurant rated?

Is Sugar Factory - Time Square currently accepting reservations?

Make a reservation

Order delivery or takeout

Additional information