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Sugar Factory - Time Square, New York, NY

Sugar Factory - Time Square

3.3
3.3
887 Reviews
$31 to $50
Contemporary American
A photo of Sugar Factory - Time Square restaurant

Sugar Factory - Time Square

3.3
$31 to $50
Contemporary American
Theater District

Make a reservation

2 people
10:30 p.m.
Booked 144 times today
  • Good for special occasions
  • Lively
  • Great for creative cocktails
Sugar Factory American Brasserie, America’s favorite eatery and celebrity hotspot, expands in New York with their new Times Square location. The family-friendly, high-energy, celebration destination known for its sweets and treats is set to open in New Yorks famous Times Square.

“Our high-energy, sweet restaurant is enjoyed by guests across the state of New York, and we’re excited to introduce our brand to the residents of Manhattan,” shares Sugar Factory owner Charissa Davidovici. “From our colorful and vibrant dishes, to our over-the-top desserts, every moment at Sugar Factory Jacksonville will offer guests an extremely memorable and instagrammable experience from the minute they walk in to the minute they leave.”

Order delivery or takeout

Private dining

Private dining

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Additional information

  • Dining style
    Casual Dining
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Hours of Operation
    Daily 8:00 am–12:00 am
  • Phone number
    (347) 721-9066
  • Dress code
    Business Casual
  • Private party facilities
    We welcome you to explore our Private Dining options, perfect for any occasion.
  • Private party contact
    our Private Dining Coordinator: (212) 769-9500
  • Neighbourhood
    Theater District
  • Parking details
    None
  • Additional
    Bar/Lounge, Beer, Cafe, Cocktails, Counter Seating, Full Bar, Late Night, Takeout, Weekend Brunch, Wheelchair Access, Wine

What 887 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

3.3
3.3 based on recent ratings
  • 3.3Food
  • 3.2Service
  • 3.7Ambience
  • 2.9Value

NoiseModerate

Review summary

AI-generated from verified diner reviews
Sugar Factory - Times Square offers a vibrant, family-friendly atmosphere with colorful decor and unique menu items. While experiences vary, highlights include "great atmosphere," "friendly and attentive service," and "delicious, creative drinks." Ideal for celebrations, it's a fun spot for kids and adults alike, especially for brunch and birthdays.

887 Reviews
  1. Jennifer

    New York City

    1 review

    5.0

    1 review

    Dined 1 day ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Muy buen servicio! Excelente atención de su manager en la noche! Muy rico su comida!

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  2. Seth

    Poconos

    1 review

    2.0

    1 review

    Dined 1 day ago

    1. Overall 2
    2. Food 2
    3. Service 2
    4. Ambience 2
    the food was not that great , greasy , expensive and not worth the price. Took our waitress about 20 min to even come over to our table we had to ask for her. they sat us right next to the stairs not enough room to enjoy ourselves. We prob will never come back and will not recommend it to anyone.

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  3. Amanda

    Columbus

    5 reviews

    2.0

    5 reviews

    Dined 1 day ago

    1. Overall 2
    2. Food 3
    3. Service 1
    4. Ambience 2
    We’ve been to multiple locations and this one was by far the worst experience we’ve ever had. Menus were actually discusting with sticky food all over the pages like they haven’t been washed…ever (my fingers kept sticking to it and you could literally see the food drips all down the pages. Two of our three meals came and we waited at least 5 minutes for our daughter’s food to come out. My meal came without main part of the dish and by the time the waitress brought the missing items (she kept forgetting I asked for it after realizing it was missing)..the food was cold. Like I said, I have other locations to compare to and for the money we paid, not worth it.

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  4. Maurice

    New York City

    1 review

    1.0

    1 review

    Dined 2 days ago

    1. Overall 1
    2. Food 4
    3. Service 1
    4. Ambience 3
    Service was horrible. Appetizers never came. Ordered drinks . Waitress kept forgetting to bring them. Waitress never came back to table to see if we needed anything. Didn’t have mozzarella sticks. Then automatically put 20% tip for horrible service.

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  5. JOCELYN

    New York City

    4 reviews

    vip
    1.0

    4 reviews

    Dined 2 days ago

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 1
    Service was horrible!!! The Downstairs waiting area smelled like a wet dirty mop. Out waitress was no where to be found when ever we needed her but was hounding us to pay the check. Food was not the best for the expensive prices & the tables are so close together with other guest I felt like I had no personal space. We constantly had to ask where our server was, it was a horrible experience. Never again! IG definitely hyped it up, save your $$$$ & go somewhere away from Times Square.

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  6. Liz

    New York City

    6 reviews

    vip
    3.0

    6 reviews

    Dined 3 days ago

    1. Overall 3
    2. Food 4
    3. Service 3
    4. Ambience 3
    We always went to the restaurant when it was near high line and we loved it, Times Square disappointed it was dirty the bathrooms were filthy no toilet roll. We had nearly finished our food before the drinks arrived, stay away from the mimosa flights they were vile I know it’s Times Square and it’s busy but it’s over priced for basic fried food. The only good thing is the fish bowls but at $42 plus tax and they put a service charge on the bill for a party of 1 or more is terrible . There are far better fun spots to go

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  7. Lyndsay

    Philadelphia

    4 reviews

    1.0

    4 reviews

    Dined 3 days ago

    1. Overall 1
    2. Food 2
    3. Service 3
    4. Ambience 3
    The restaurant was not fully packed, but busy. They placed us upstairs in the back room where there was a party of 20 maybe. There were other open tables, but they placed us back to back with this large party and next to another larger party. We we squeezed in like sardines when there was plenty of other space available. It was a fire hazard because you couldn't move. In order to get out to use the bathroom, we all had to move and move the large group behind us. It was uncomfortable and unnecessary because of the open space available. That, combined with the average food, made this trip to Sugar Factory one that we'd prefer to forget. This is our 3rd time at Sugar Factory and by far our worst experience. Holiday decorations were beautiful, but nothing else was.

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  8. Michelle

    New York City

    2 reviews

    5.0

    2 reviews

    Dined 3 days ago

    1. Overall 5
    2. Food 5
    3. Service 4
    4. Ambience 5
    What a fun place for brunch! The menu is EXTENSIVE and the drinks are great!

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  9. Geralyn

    Charleston

    11 reviews

    3.0

    11 reviews

    Dined 3 days ago

    1. Overall 3
    2. Food 3
    3. Service 4
    4. Ambience 5
    What a fun place with lots of fabulous decorations!! Lots of excitement in the air here! Great for pictures and family fun or a great girls night out place! We only had drinks and they were way overpriced but I think you pay for the experience and ambience at the Sugar factory.

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  10. Anindita

    Philadelphia

    2 reviews

    1.0

    2 reviews

    Dined 3 days ago

    1. Overall 1
    2. Food 1
    3. Service 4
    4. Ambience 3
    Subpar drinks and tacky decor! It is all about the bubbling show for the goblets - the actual drink was horrible

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FAQs

Sugar Factory - Time Square offers takeout which you can order by calling the restaurant at (347) 721-9066.

Sugar Factory - Time Square is rated 3.3 stars by 887 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

A photo of Sugar Factory - Time Square restaurant

Sugar Factory - Time Square

3.3
$31 to $50
Contemporary American
Theater District

Make a reservation

2 people
10:30 p.m.
Booked 144 times today

Order delivery or takeout

Google Map for Sugar Factory - Time Square

694 8th Ave, New York, NY 10036-7100

Additional information

  • Neighbourhood
    Theater District
  • Hours of Operation
    Daily 8:00 am–12:00 am
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Dining style
    Casual Dining
  • Dress code
    Business Casual
  • Parking details
    None
  • Additional
    Bar/Lounge, Beer, Cafe, Cocktails, Counter Seating, Full Bar, Late Night, Takeout, Weekend Brunch, Wheelchair Access, Wine
  • Phone number
    (347) 721-9066
  • Private party facilities
    We welcome you to explore our Private Dining options, perfect for any occasion.
  • Private party contact
    our Private Dining Coordinator: (212) 769-9500
  • Privacy Policy
  • Terms of Use
  • Cookies and Interest-Based Ads
  • Cookie Preferences
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