Toqué! and OpenTable: A Shared Attention to Detail

Fostering Customer Relationships

Christine knows that her regulars often bring prestigious guests to Toqué! and expect an experience as refined as their last visit. Here, every detail matters. One of the OpenTable features she particularly values is the guest profiles.

“We like to note clients’ favorite cocktails, their birthday, their children’s names. It allows us to offer personalized service.”

She also highlights how the platform helps foster guest loyalty. “It’s easy for us to stay in touch with our clientele: we have the feature to message directly via text before and after the reservation, which is really convenient for staying connected with our guests. It’s quick and efficient.”

Enhanced Efficiency

A busy restaurant like Toqué! must be rigorously organized to achieve profitability while prioritizing quality. According to Christine, OpenTable contributes to the restaurant’s efficiency by optimizing table usage. Indeed, Smart Assign optimizes table assignments to ensure tables are turned over at the right time and utilized to their fullest.

“I’ve noticed that OpenTable’s platform brings an average of over 500 new clients to our establishment each month,” she adds, “some of whom come from outside the city.” Toqué! generates 35,000 impressions per month on the platform. OpenTable makes it easy for potential clients unfamiliar with Toqué!, as well as travelers seeking a unique culinary experience in Quebec’s metropolis, to discover the restaurant.

A Long-Standing Partnership

“The OpenTable system is very stable. I’ve never seen the application ‘crash’—no technical issues,” Christine says. She speaks from experience: Toqué! and OpenTable’s partnership began in 2011, when the renowned restaurant swapped notepads and pencils for an online reservation system.

According to her, OpenTable listens to its clients. “The support we receive from the management team is very effective. We’ve been OpenTable clients for about 13 years, and when we share suggestions for new features, the team listens and implements innovations within a reasonable time frame.”

Christine concludes by emphasizing that she and her partners greatly value OpenTable’s reliability. “I can’t remember, in over 13 years of collaboration, ever starting a service without access to our reservations, client notes, or reservation times. Everything is always available in real time, and it’s wonderful to be able to rely on such an efficient system.”